Selling the luxury brand (Christopher Rao)

A Chanel jacket retails of $4,710, over $5,000 with tax. It sells. Chris, who works at the Finer Consigner in Newton Centre, wondered, what goes into selling a luxury brand? He found that in particular, craftsmanship, heritage, and lifestyle play key roles. This is Christopher Rao's formal presentation of his 2011 Senior Year Project at Newton North High School in Newton, Massachusetts. For more, visit http://christopherrao.wikispaces.com