⁣Lesson Plan: The Price of Luxury: Exploring Why Rolls-Royce Cars Are So Expensive

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⁣Lesson Plan: The Price of Luxury: Exploring Why Rolls-Royce Cars Are So Expensive

Grade Level: 10-12

Subject: Economics, Business, Technology

Duration: 60 minutes

Learning Objectives:

- Understand the luxury automobile market and the factors that contribute to the high price of Rolls-Royce cars
- Analyze the materials, craftsmanship, and technology involved in Rolls-Royce car production
- Explore the brand image and exclusivity associated with Rolls-Royce cars
- Investigate the impact of marketing and branding strategies on pricing
- Reflect on the concept of luxury and its relation to consumer demand and pricing

Common Core Standards:
- CCSS.ELA-LITERACY.RI.9-10.1: Cite strong and thorough textual evidence to support analysis of what the text says explicitly.
- CCSS.ELA-LITERACY.RI.11-12.7: Integrate and evaluate multiple sources of information presented in different media or formats.
- CCSS.ELA-LITERACY.WHST.9-10.2: Write informative/explanatory texts, including the narration of historical events, scientific procedures/ experiments, or technical processes.
- CCSS.ELA-LITERACY.SL.9-10.1.B: Work with peers to set rules for collegial discussions and decision-making.

- Articles or online resources about Rolls-Royce cars and their pricing
- Images or videos showcasing the craftsmanship and technology of Rolls-Royce cars
- Paper and writing utensils
- Computers or tablets with internet access (optional)


1. Warm-up (5 minutes):
- Display the title: "Why Rolls-Royce Cars Are So Expensive."
- Ask students if they have any thoughts or assumptions about why luxury cars like Rolls-Royce are priced so high.
- Facilitate a brief discussion to gather their prior knowledge and expectations.

2. Introduction to Rolls-Royce Cars (10 minutes):
- Show images or videos showcasing the craftsmanship and technology of Rolls-Royce cars.
- Discuss the brand reputation and the association of Rolls-Royce with luxury and exclusivity.
- Ask students to share their initial thoughts and perceptions about Rolls-Royce cars.

3. Reading and Analysis Activity (20 minutes):
- Provide articles or online resources about Rolls-Royce cars and their pricing.
- Instruct students to read the materials individually and highlight or underline important details about the factors contributing to the high price.
- Encourage students to take notes on the materials and identify key reasons for the expensive pricing.

4. Group Discussion and Presentation (15 minutes):
- Divide students into small groups and assign each group a specific factor contributing to the high price of Rolls-Royce cars (e.g., craftsmanship, materials, brand image, technology, marketing).
- Instruct groups to discuss their assigned factor, make a list of key points, and prepare a short presentation to share with the class.
- Allow each group to present their findings and facilitate a class discussion on the various factors influencing the pricing.

5. Reflection and Debate (10 minutes):
- Ask students to individually reflect on the following prompt:
a. Do you think the high price of luxury cars like Rolls-Royce is justified? Why or why not?
- Divide students into pairs or small groups for a debate, allowing them to present their arguments and engage in a structured discussion.

6. Whole-class Discussion and Conclusion (10 minutes):
- Engage students in a whole-class discussion by sharing and discussing their reflections and arguments from the debate.
- Encourage students to consider the concept of luxury, consumer demand, and the role of branding and exclusivity in pricing.

- Participation in group discussions and whole-class discussions
- Completion and thoughtfulness of individual reflection prompt
- Quality of research and presentation on the factors contributing to the high price of Rolls-Royce cars

Rolls-Royce makes some of the world's most luxurious and expensive cars. Known for producing hand-crafted automobiles that promise a seamless "magical carpet ride" for its customers, Rolls-Royce's cars do not come cheap. With virtually unlimited optional extras, upgrades, and customizations, the true cost of a bespoke Rolls-Royce has no limits. So what are some of those bespoke extras? And is that what makes Rolls-Royces so expensive?MORE SO EXPENSIVE:Why Apple Products Are So Expensive | So Expensivehttps://youtu.be/uPo_wmR4a68Why Japanese Swords Are So Expensive | So Expensivehttps://youtu.be/767UcLMZTboWhy Oysters Are So Expensive | So Expensivehttps://youtu.be/D2aZkpam2Ms--....-------------------- #RollsRoyce #BusinessInsiderBusiness Insider tells you all you need to know about business, finance, tech, retail, and more.Visit us at: https://www.businessinsider.comSubscribe: https://www.youtube.com/user/businessinsiderBI on Facebook: https://read.bi/2xOcEcjBI on Instagram: https://read.bi/2Q2D29TBI on Twitter: https://read.bi/2xCnzGFBI on Amazon Prime: http://read.bi/PrimeVideo-----....-------------------- Rolls-Royce Cars Are So Expensive | So Expensive

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