⁣Lesson Plan: Exploring Big Candy Bars at Hershey's Chocolate World

⁣Lesson Plan: Exploring Big Candy Bars at Hershey's Chocolate World

Grade Level: 9-12

Subject: Marketing, Business

Duration: 90 minutes

Learning Objectives:

- Understand the marketing strategies behind big candy bars at Hershey's Chocolate World
- Analyze the factors that contribute to the success of big candy bars in the market
- Explore the branding and packaging techniques used by Hershey's Chocolate World
- Develop critical thinking and decision-making skills in a business context

Common Core Standards:
- CCSS.ELA-LITERACY.RI.9-10.1: Cite strong and thorough textual evidence
- CCSS.ELA-LITERACY.W.11-12.2: Write informative/explanatory texts to examine and convey complex ideas
- CCSS.ELA-LITERACY.SL.9-10.1: Initiate and participate effectively in a range of collaborative discussions

Materials:
- Images or videos showcasing big candy bars at Hershey's Chocolate World (accessible online or prepared in advance)
- Packaging examples of big candy bars from Hershey's Chocolate World
- Marketing materials (brochures, advertisements) from Hershey's Chocolate World
- Paper and writing utensils
- Optional: Samples of big candy bars from Hershey's Chocolate World for tasting (if available)

Procedure:

1. Introduction (10 minutes):
- Engage students by asking if they have ever visited Hershey's Chocolate World or tried their big candy bars.
- Show images or videos of big candy bars and the overall experience at Hershey's Chocolate World.

2. Marketing Strategies of Hershey's Chocolate World (15 minutes):
- Discuss the marketing strategies employed by Hershey's Chocolate World to promote their big candy bars.
- Explore the concept of branding and its importance in the success of a product.

3. Packaging and Branding Techniques (20 minutes):
- Analyze the packaging examples of big candy bars from Hershey's Chocolate World.
- Discuss the visual elements, colors, and designs used to attract customers and convey the brand image.

4. Factors Contributing to Success (15 minutes):
- Explore the factors that contribute to the success of big candy bars at Hershey's Chocolate World, such as taste, size, affordability, and customer loyalty.
- Discuss the role of market research and consumer preferences in shaping product offerings.

5. Writing Activity: Marketing Analysis (20 minutes):
- Ask students to write an analysis of the marketing strategies employed by Hershey's Chocolate World to promote their big candy bars.
- Prompt them to discuss the effectiveness of branding, packaging, and other marketing techniques.

6. Group Discussion and Debate (20 minutes):
- Divide students into small groups to share and discuss their written marketing analyses.
- Encourage them to engage in a debate, discussing the pros and cons of Hershey's Chocolate World's marketing strategies.

7. Optional Tasting and Reflection (10 minutes):
- If available, provide samples of big candy bars from Hershey's Chocolate World for tasting.
- Ask students to reflect on how the taste and experience of the candy bars align with their initial perceptions based on marketing strategies.

8. Conclusion (5 minutes):
- Summarize the key points discussed throughout the lesson.
- Emphasize the importance of effective marketing strategies in the success of a business.

Assessment:
- Quality of participation in group discussions and debates
- Depth and clarity of the written marketing analysis

Hershey's Chocolate World is full of oversized candy, like a three-pound Jolly Rancher or a two-pound Reese's. While you explore this candy store, you can also stop by their bake shop or put your face on a candy bar. See more from Hershey's Chocolate World:https://www.hersheys.com/choco....lateworld/en_us.html #Chocolate #FoodInsiderFOOD INSIDER believes life should be a delicious adventure. Subscribe to our channel: http://insder.co/Food and visit us at: https://thisisinsider.comFOOD INSIDER on Facebook: https://www.facebook.com/foodinsiderFOOD INSIDER on Instagram: https://www.instagram.com/thisisinsiderfood/FOOD INSIDER on Twitter: https://twitter.com/insiderfoodINSIDER on Snapchat: https://insder.co/2KJLtVo See more from our talent:Taryn Varricchio: https://www.facebook.com/tarynvarricchio1/Jennifer Osaki: https://www.facebook.com/jenosaki/Big Candy Bars At Hershey's Chocolate World