Lesson Plan: Why is M&M'S World's Chocolate Wall the Biggest in NYC? Exploring the Sweet Delights and Marketing Magic
Lesson Plan: Why is M&M'S World's Chocolate Wall the Biggest in NYC? Exploring the Sweet Delights and Marketing Magic
Grade Level: 9-12
Subject: Business/Marketing
Duration: 60 minutes
Objective: Students will explore the reasons behind M&M'S World's claim of having the biggest chocolate wall in NYC, analyze the marketing strategies employed by M&M'S, and understand the impact of experiential marketing on consumer behavior.
Common Core Standards:
- CCSS.ELA-LITERACY.RI.11-12.1: Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text, including determining where the text leaves matters uncertain.
- CCSS.ELA-LITERACY.WHST.9-12.2.B: Develop the topic with well-chosen, relevant, and sufficient facts, extended definitions, concrete details, quotations, or other information and examples appropriate to the audience's knowledge of the topic.
Materials:
- Internet access or library resources for research
- Pen/pencil, paper
Procedure:
1. Introduction (5 minutes):
- Begin the lesson by discussing the concept of experiential marketing and its impact on consumer behavior.
- Present the SEO title as a question: "Why is M&M'S World's Chocolate Wall the Biggest in NYC? Exploring the Sweet Delights and Marketing Magic."
- Engage students in a brief discussion about their experiences with experiential marketing or any iconic brand establishments they are familiar with.
2. Research (30 minutes):
- Instruct students to conduct research on M&M'S World and the reasons behind their claim of having the biggest chocolate wall in NYC.
- Encourage students to explore online articles, videos, and official M&M'S World sources to understand the construction of the chocolate wall, the size comparisons, and the marketing strategies employed by M&M'S.
- Ask students to take notes on the key factors that contribute to M&M'S World's claim and the marketing tactics used to create a memorable experience.
3. Analysis and Discussion (15 minutes):
- Facilitate a class discussion on the findings from the research, focusing on the reasons behind M&M'S World's claim of having the biggest chocolate wall in NYC.
- Encourage students to cite strong textual evidence and share their inferences, highlighting the construction techniques, the architectural design, the use of branding elements, and the impact on customer engagement and foot traffic.
4. Marketing Campaign Creation (5 minutes):
- Instruct students to create a mini-marketing campaign for M&M'S World, emphasizing the biggest chocolate wall as a key feature.
- Students can develop slogans, design advertisements, or propose social media strategies that highlight the unique experience of the chocolate wall.
- Encourage students to consider the target audience, messaging, and visual elements that will resonate with consumers.
5. Conclusion (5 minutes):
- Recap the key points discussed during the lesson, emphasizing the impact of experiential marketing and the power of unique features like the biggest chocolate wall in attracting customers.
- Encourage students to think critically about the marketing strategies employed by businesses and the role of memorable experiences in shaping consumer behavior.
Common Core Label Correlations:
- CCSS.ELA-LITERACY.RI.11-12.1
- CCSS.ELA-LITERACY.WHST.9-12.2.B
M&M'S World in NYC has 72 tubes of M&M'S on tap. The candy wall is two stories high and the tallest chocolate wall in NYC. During our visit to the store we tasted unique flavors only available there, customized M&M'S, and found the color that matched our mood. See more from M&M'S World:https://www.mmsworld.com/INSIDER food believes life should be a delicious adventure. Subscribe to our channel: http://insder.co/Food and visit us at: https://thisisinsider.comINSIDER food on Facebook: https://www.facebook.com/Insiderfood/INSIDER food on Instagram: https://www.instagram.com/this....isinsiderfood/INSIDE food on Twitter: https://twitter.com/insiderfoodSee more from our talent:Taryn Varricchio: https://www.facebook.com/tarynvarricchio1/
